GAIM
I was most recently the Marketing Manager at GAIM, created by Aimpoint. Where I oversaw, maintained, and edited their brand-new website overhaul. I created, scheduled, and posted Print Media ads, Social Media ads, Press Releases, day-to-day social media posts, and reels. Influencer outreach and management. I shot all new product photos and videos and planned, attended, and created content around major conferences such as Shot Show, NRA, and worked with the development teams in both hardware and software to create more US-friendly products.
White Feather Tactical
The brainchild of myself and my partner White Feather Tactical. I take care of all the content creation and back-of-house duties, from ordering blanks, to facilitating printing, processing orders, shipping, and brand collaborations. I create all of the designs, and shoot, edit, and compile all of the content that gets pushed out while maintaining the website and managing product life cycles.
Grim Trigger Media
Shortly after leaving CAA USA and leaning on my experience from the ad agency world, I created Grim Trigger Media. While operating I worked with various companies such as Kalashnikov USA, Wolfpack Armory, Night Fision, Faxon, and other companies not in the 2a space. During that time I made the connections necessary to start White Feather Tactical.
CAA USA
While at CAA I managed a small marketing team that was in charge of daily social media posting, influencer management, dealer and distributor sale sheets, show booth creation, set up, event management, and scheduling. Including brand collaborations, press release creation, and distribution. Weekly SMS and email marketing campaigns. As well as maintaining and updating the website and graphics.
